This special 45-minute session was recorded LIVE via phone on Wednesday, July 28. Within the message Joe Tye will show you why having a culture of ownership is the only sustainable source of competitive advantage for organizations today. Principles shared are based on All Hands on Deck (click to order), Joe's new book, which provides a roadmap of action steps that you can take to build that culture of ownership on a foundation of value.
Here are a few highlights that you'll learn from this call and from reading All Hands on Deck:
Why you need to put as much thought into the "Invisible Architecture" of core values, corporate culture, and emotional climate as you do your visible blueprints for bricks and mortar.
How cultural toughness can help your organization triumph over every challenge, and how The Self-Empowerment Pledge will help you inculcate this spirit of resilience in your people.
How to shift the Attitude Bell Curve to engage your Spark Plugs, wake up your Zombies, and marginalize your Vampires.
Why Toxic Emotional Negativity (TEN) is the emotional equivalent of cigarette smoke in the workplace, and a proven method to "clear the air" of complaining, gossiping, and passive-aggressive learned helplessness.
Why left-brain process improvement will never optimize productivity unless it is accompanied by right brain attitude improvement.
How to replace the attitude of "not my job" with the spirit of "how can I help?"
Eight essential characteristics that you must cultivate to build a culture of ownership.
All Hands on Deck:
8 Essential Lessons for Building
a Culture of Ownership
by Joe Tye
(also available online or anywhere books are sold)